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Online search engine marketing, or SEM, is the usage of ads that seem within the search engine success web pages, or SERPs. With shell out-for each-click SEM, for example, the advertiser will bid on key terms that consumers are likely to enter right into a internet search engine when trying to find a services or products, and the advertiser’s advert is going to be proven to the user beside organic and natural outcomes for his or her lookup question.
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